By offering product and marketing variations to segments and developing a stronger position within several segments,companies hope to create more total sales through segmented marketing than ________ marketing across all segments.
A) undifferentiated
B) differentiated
C) niche
D) local
E) individual

Question

Quizplus · Accepted Answer

Undifferentiated marketing targets the entire market with one offer, whereas segmented marketing targets specific segments with tailored offers, potentially leading to more total sales.

By Offering Product and Marketing Variations to Segments and Developing