An essential characteristic of enduringly great companies is that they
A) are solely driven by incremental improvements.
B) focus on beating the competition.
C) oppose experimentation.
D) undergo continuous change.
E) are risk averse.

Question

Quizplus · Accepted Answer

Enduringly great companies constantly adapt to changing market conditions, customer preferences, and technological advancements. They understand that they cannot rest on their past successes and must be willing to undertake continuous change in order to remain competitive and relevant.

An Essential Characteristic of Enduringly Great Companies Is That They