"Our new start-up has an innovative product, a new website, and a new name. I'm eager to talk to potential customers. Why do we have to spend so much time in planning and strategy?" asked Jonathan. "Because I want to build a company that is enduringly great," replied Stan, CEO of TruLife Group, "and that requires that we have ________, know what they are and what they mean, and live by them, year after year."
A) core values
B) efficiencies
C) different assessments
D) management tactics
E) performance gaps

Question

Quizplus · Accepted Answer

To build a company that is enduringly great, it is essential to have core values, know what they are and what they mean, and live by them, year after year. This will guide the company's actions and decisions, and create a strong and consistent culture.

"Our New Start-Up Has an Innovative Product, a New Website