A _______is a name,symbol,or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors.
A) copyright
B) trademark
C) brand
D) logo
Correct Answer:
Verified
Q3: Discount stores owe much of their success
Q4: Which of the following is the best
Q5: is an important part of the total
Q6: At what product stage may a product
Q7: A_ has direct responsibility for all the
Q9: LoRider Wheels sells high quality bicycles and
Q10: Successful product differentiation:
A)is prohibited if it restricts
Q11: All of the following would be included
Q12: A skimming pricing strategy:
A)creates a "common man"
Q13: Selling goods and services to ultimate customers
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