A_______ has direct responsibility for all the elements of the marketing mix for one brand or product line.

Question

Quizplus · Accepted Answer

A brand manager has direct responsibility for all the elements of the marketing mix for one brand or product line. A brand specialist typically has a narrower focus on specific aspects of the brand or product line, while a channel specialist focuses on the distribution channels for a brand or product. A product engineer would be responsible for designing and developing the product itself, rather than its marketing strategy.

A_______ Has Direct Responsibility for All the Elements of the Marketing