A company that uses an established brand name with a related line of products is using a(n)________.
A)co-brand
B)ingredient brand
C)brand extension
D)licensed brand
E)parity brand

Name: A company that uses an established brand name with a related line of products is using a(n)________. A)co-brand B)ingredient brand C)brand extension D)licensed brand E)parity brand
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

A brand extension is when a company uses an established brand name to introduce a new, related line of products.

A Company That Uses an Established Brand Name with a Related