Which of the following is an intangible feature of a brand?
A)the product's design
B)the product's performance
C)the product's package
D)the product's perceived value
E)the product's ingredients or components

Question

Quizplus · Accepted Answer

Perceived value is an intangible feature of a brand as it is a subjective perception of the brand's worth or value in the minds of consumers. It is not a tangible aspect of the product itself, but rather a perception that is created through various marketing and branding efforts.

Which of the Following Is an Intangible Feature of a Brand