Which of the following exists in consumers' hearts and minds?
A)brand equity
B)brand parity
C)brand meaning
D)brand trademark
E)brand license

Name: Which of the following exists in consumers' hearts and minds? A)brand equity B)brand parity C)brand meaning D)brand trademark E)brand license
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

Brand meaning exists in consumers' hearts and minds as it encompasses the perceptions, emotions, and associations that consumers have with a brand.

Which of the Following Exists in Consumers' Hearts and Minds