Which of the following is NOT a desirable quality for a brand name?
A)It should suggest something about the product's benefits and qualities.
B)It should be easy to pronounce,recognize,and remember.
C)The brand should be a long word to get attention.
D)The name should translate easily into foreign languages.
E)It should be distinctive.

Question

Quizplus · Accepted Answer

A brand name that is too long can be difficult for consumers to remember and can make it hard to establish brand recognition. It is important that a brand name is distinctive and easy to pronounce and remember, and it should ideally suggest something about the product's benefits and qualities. Additionally, if a company has international aspirations, it is important for the brand name to translate easily into foreign languages.

Which of the Following Is NOT a Desirable Quality for a Brand