Freedman and Fraser (1966) asked homeowners to put a large, unattractive sign in their yards. They were very successful in getting people to agree if __________.
A) they just asked the homeowners to put up the large sign
B) they asked 2 weeks after getting the homeowners to put a small sign in the window
C) they asked homeowners to pick up litter in the community first
D) they told homeowners to conserve energy

Question

Quizplus · Accepted Answer

Freedman and Fraser used the foot-in-the-door technique. They first asked homeowners to put up a small sign in their window promoting safe driving, and two weeks later they asked homeowners to put up a large, unattractive sign in their yard promoting safe driving. The homeowners were more likely to agree to the second request because they had already taken a small step towards promoting safe driving.

Freedman and Fraser (1966) Asked Homeowners to Put a Large