If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is __________.
A) the quality of the product
B) whether people's attitudes toward the product are cognitively or affectively based
C) the cost of the product
D) whether the audience is likely to be motivated or not

Question

Quizplus · Accepted Answer

According to the text, the first thing to consider in planning an advertising campaign is whether people's attitudes toward the product are cognitively based or affectively based. This will affect the choice of advertising strategy and message.

If You Are Employed to Advertise a Product, According to the Text