An advertising executive once noted about soft drink advertisements, "The thing about soda commercials is that they actually have nothing to say." By this, he meant that __________.
A) soft drink companies often take an emotional approach to advertising
B) few soft drink ads contain voiceovers
C) soft drink ads rely on flashy visuals only
D) few soft drink ads actually influence consumers' purchasing behaviors

Question

Quizplus · Accepted Answer

Soft drink advertisements often focus on creating an emotional or atmospheric appeal rather than conveying specific information about the product, which is what the executive is highlighting.

An Advertising Executive Once Noted About Soft Drink Advertisements, "The