Imagine that you are trying to persuade an audience to buy your brand of toothbrush. You know that the audience's attitudes about toothbrushes are cognitively based. You should construct an argument that emphasizes the __________.
A) good feelings that result from using your toothbrush
B) important health features of your toothbrush
C) value of clean teeth and gums
D) merits of competitors' toothbrushes

Question

Quizplus · Accepted Answer

Since the audience's attitudes about toothbrushes are cognitively based, they are likely to be influenced by logical arguments that emphasize the important health features of the toothbrush. A cognitive approach would focus on rational and analytical thought processes, which is why it would be effective to highlight the features of the toothbrush that contribute to better oral health.

Imagine That You Are Trying to Persuade an Audience to Buy