Most automobile ads on television convey very little objective information about the models shown; indeed, one automaker launched a series of television ads that contained no words at all. The design of these automobile advertisements is based on the advertisers' premise that cars are __________.
A) social identity products
B) utilitarian products
C) a near necessity in the United States
D) "disposable" consumer products

Question

Quizplus · Accepted Answer

The ads are designed to appeal to consumers' emotions and desires, positioning cars as products that enhance social status or identity rather than simply fulfilling a utilitarian need. The fact that one automaker launched a series of television ads that contained no words at all emphasizes this point – the design of the ads was meant to evoke feelings and attitudes in viewers rather than convey information about the cars themselves.

Most Automobile Ads on Television Convey Very Little Objective Information