You are asked to create a persuasive message. It would be best if you __________.
A) begin with basic facts to engage them
B) give them information to change their attitude and then target the new attitude
C) match the type of message appeal to the basis of the attitude
D) remember to use facts over emotional appeal

Question

Quizplus · Accepted Answer

Matching the type of message appeal to the basis of the attitude is the best choice as it will resonate more with the audience and have a greater chance of changing their attitudes or behavior. Beginning with basic facts or solely using facts over emotional appeal may not engage the audience as much, and giving information to change attitude before targeting the new attitude may not be as effective if it does not appeal to the basis of the attitude.

You Are Asked to Create a Persuasive Message