It can be tricky to use fear-arousing communication properly; a moderate amount can lead people to __________ and too much can lead people to __________.
A) become defensive; be persuaded through the peripheral route
B) be persuaded through the central route; become defensive
C) be persuaded through the peripheral route; be persuaded through the central route
D) become bored and lose interest; be defensive about their beliefs

Question

Quizplus · Accepted Answer

Fear-arousing communication can be an effective persuasion technique, but it is essential to strike the right balance. A moderate amount of fear can lead people to process the message more carefully and be persuaded through the central route, considering the message's content. However, too much fear can lead people to become defensive, rejecting the message entirely. Therefore, the best option is B, which states that the moderate amount of fear can lead to persuasion through the central route, while too much fear can lead to defensiveness.

It Can Be Tricky to Use Fear-Arousing Communication Properly; a Moderate