George is trying to decide which of two used cars to buy. He test drives each, listening to the radio while he does so. While he is test driving the Honda, his favorite song comes on the radio. George tells his friend, "I know the Toyota is a bit better of a deal, but somehow the Honda just feels better to me." If the reason that the Honda feels better is that George liked the song that he heard while driving it, his decision is being influenced by __________.
A) misattribution of emotion
B) central route processing
C) dissonance reduction
D) schematic processing

Question

Quizplus · Accepted Answer

Misattribution of emotion is when a person misidentifies the cause of their emotions, in this case, George is attributing his positive feelings towards the Honda to the song he heard on the radio rather than the actual quality of the car.

George Is Trying to Decide Which of Two Used Cars