Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?
A) The gas mileage of a car
B) The image portrayed in a perfume ad
C) The humor contained in a greeting card
D) The flattering appearance of a pair of jeans

Question

Quizplus · Accepted Answer

The gas mileage of a car is a utilitarian aspect of the car as it pertains to its practical, functional value for the consumer (i.e. how efficiently it can transport them from point A to point B). The other options (B, C, D) are more related to the affective and symbolic aspects of the attitude object.

Which of the Following Represents the Utilitarian Aspect of an Attitude