Suppose you are trying to persuade a group of people to purchase a new kitchen gadget. If you are presenting mostly weak arguments, which of the following techniques would help people feel more confident in their attitudes?
A) Getting people to applaud
B) Asking them "yes" questions to get them to nod their heads
C) Using a cognitive approach
D) Asking them "no" questions to get them to shake their heads
Correct Answer:
Verified
Q117: "I like sex, but not enough to
Q118: There is an exception to the general
Q119: If an attitude is cognitively based, it
Q120: In "phone wars" with MCI, Sprint, and
Q121: Most automobile ads on television convey very
Q123: An advertising executive once noted about soft
Q124: Why do ads for heartburn medications spend
Q125: Researchers Briñol & Petty (2003) conducted a
Q126: Imagine that you are trying to persuade
Q127: The logical, fact-based approach is used in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents