Why do ads for heartburn medications spend so much time talking about how quickly the product works and whether there is calcium or magnesium in the product?
A) Such medications are highly relevant to people who suffer from indigestion.
B) The public is well informed about the causes of and treatments for heartburn.
C) Emotional appeals are not likely to work when people are already suffering.
D) Few celebrities would agree to appear in heartburn commercials.

Question

Quizplus · Accepted Answer

Ads for heartburn medications focus on the effectiveness and ingredients of the product because these are key concerns for people who suffer from indigestion. It is important to communicate these details to potential customers to differentiate their product from others on the market and establish trust in the brand's ability to provide relief.

Why Do Ads for Heartburn Medications Spend So Much Time