Some research indicates that people are more inclined to do something because their friends and neighbors do it-for example, inoculate their children-than because their physician tells them to. Which principle of persuasion does this illustrate?
A) scarcity
B) authority
C) commitment
D) social validation

Question

Quizplus · Accepted Answer

This illustrates the principle of social validation, which suggests that people are more likely to be persuaded to do something if they see others doing it too. In this case, seeing their friends and neighbors inoculating their children makes them more likely to do the same.

Some Research Indicates That People Are More Inclined to Do