A brand-encoding system helps in understanding how to position a product with a brand name for a specific market and desired image.

Question

Quizplus · Accepted Answer

A brand-encoding system is designed to ensure that a product is positioned in a way that is consistent with the overall brand strategy and image. This involves creating a set of guidelines and principles for how the brand should be represented in all marketing and promotional materials. By following these guidelines, companies can effectively communicate the desired image and message to their target market.

A Brand-Encoding System Helps in Understanding How to Position a Product