Functional names differ from evocative names in that functional names ________.
A)are derived from the basic benefit provided by the product
B)do not have any association with a core customer benefit
C)are built from root words and morphemes
D)are poetic constructions based on the rhythm of saying them
E)are associated with positive attributes or feelings

Question

Quizplus · Accepted Answer

Functional names are derived from the basic benefit provided by the product, while evocative names are more poetic and aim to evoke positive feelings or associations.

Functional Names Differ from Evocative Names in That Functional Names