Without defining the desired product positioning and value proposition for a specific target market,the ________ process would quickly deteriorate into an internal process that was built around product features rather than customer benefits.
A)brand naming
B)brand identification
C)brand encoding
D)brand equity
E)brand extension

Question

Quizplus · Accepted Answer

Brand identification involves identifying the target market, desired product positioning, and value proposition. Without this step, the branding process can become internally focused rather than customer-focused. The other options are not directly related to this step.

Without Defining the Desired Product Positioning and Value Proposition for a Specific