In which of the following ways of creating a new company,brand,or subbrand name,the names are derived from the basic benefit provided by the product?
A)evocative names
B)experiential names
C)functional names
D)invented names
E)realistic names

Question

Quizplus · Accepted Answer

Functional names are derived from the basic benefit provided by the product or service, emphasizing its function or purpose. Examples include General Electric, International Business Machines, and Federal Express.

In Which of the Following Ways of Creating a New