Unilever has over 10 personal care brands,each with a unique focus and product positioning strategy.Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package.This is an example of using a ________ branding strategy.
A)company name only
B)brand name only
C)company and brand name
D)brand and subbrand name
E)company,brand,and product name

Question

Quizplus · Accepted Answer

This is an example of a "brand name only" strategy, where the focus is on the individual brand rather than the parent company (Unilever). Each brand operates under its own identity, and the connection to Unilever is not prominently displayed.

Unilever Has Over 10 Personal Care Brands,each with a Unique