Microsoft Office 2010 allows buyers and users to quickly identify the Microsoft product and its newness to older versions of the same brand.This is an example of using a ________ branding strategy.
A)company name
B)company and brand name
C)brand and subbrand name
D)company,brand,and product name
E)company and brand name,and number

Question

Quizplus · Accepted Answer

The use of a company and brand name, along with a number (in this case, 2010), helps users quickly identify the product and its version, indicating a strategy of using company and brand name, and number for differentiation and recognition.

Microsoft Office 2010 Allows Buyers and Users to Quickly Identify