Which of the following segmentation strategies involves using a highly refined marketing effort directed at an overlooked,small group of target customers?
A)a mass-market strategy
B)an adjacent-segment strategy
C)a multi-segment strategy
D)a large-segment strategy
E)a niche-segment strategy

Question

Quizplus · Accepted Answer

A niche-segment strategy involves targeting a small, specialized group of customers with a highly refined marketing effort. This strategy allows companies to differentiate themselves from competitors and cater to the specific needs and preferences of the niche group.

Which of the Following Segmentation Strategies Involves Using a Highly