Mass-customization differs from mass-personalization in that mass-customization ________.
A)is a customer relationship marketing strategy
B)assumes that all customers have the same needs
C)allows each customer to build a custom product to meet that customer's specific needs
D)involves pursuing a large-segment strategy
E)recognizes individual customers by name,needs,and buying behavior.

Question

Quizplus · Accepted Answer

Mass-customization allows each customer to build a custom product to meet that customer's specific needs, whereas mass-personalization recognizes individual customers by name, needs, and buying behavior. Option A, B, and D are incorrect as they do not accurately describe mass-customization.

Mass-Customization Differs from Mass-Personalization in That Mass-Customization ________