Which of the following is true about customer relationship marketing?
A)It is more focused on what happens before a customer is acquired.
B)It aims to develop a short-term customer relationship to lower the cost of marketing.
C)It has the same meaning as customer relationship management.
D)It is a high-level program for developing ongoing individualized relationships with certain customers when both company and customer value are very high.
E)It is a range of one-on-one relationship marketing programs based on the level of company and customer value.

Question

Quizplus · Accepted Answer

Customer relationship marketing refers to a range of one-on-one relationship marketing programs based on the level of company and customer value, focusing on building and maintaining long-term relationships with customers. It is not just about acquiring customers but also about retaining them by providing personalized experiences and value-added services. It is different from customer relationship management, which is more focused on managing customer data and interactions across various touchpoints. It is also not a short-term strategy aimed at lowering marketing costs but a high-level program that aims to create mutual value for both the company and the customer.

Which of the Following Is True About Customer Relationship Marketing