MINI-CASE
FunTime Inc. ,is an American toy manufacturing firm,with its headquarters in New York.The firm specializes in manufacturing educational toys for children.The table given below shows the educational toys market segment performance for FunTime Inc.

-Mini-Case Question.What is the net marketing contribution of FunTime Inc?
A)$70 million
B)$120 million
C)$18 million
D)$75 million
E)$190 million

Question

MINI-CASE
FunTime Inc. ,is an American toy manufacturing firm,with its headquarters in New York.The firm specializes in manufacturing educational toys for children.The table given below shows the educational toys market segment performance for FunTime Inc.
 
-Mini-Case Question.What is the net marketing contribution of FunTime Inc?
A)$70 million 
B)$120 million 
C)$18 million 
D)$75 million 
E)$190 million

Quizplus · Accepted Answer

We can calculate net marketing contribution by subtracting the marketing cost from the revenue. 
Net Marketing Contribution = Revenue - Marketing Cost

From the table, we can see that the revenue generated from the educational toys segment is $160 million. 
Marketing cost for the same segment is $85 million.

Therefore, the net marketing contribution of FunTime Inc. for the educational toys segment is: 
Net Marketing Contribution = $160 million - $85 million = $75 million

Hence, option D is the correct answer.

MINI-CASE FunTime Inc. ,Is an American Toy Manufacturing Firm,with Its Headquarters