Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________.
A)address one set of core customer needs of a large market segment
B)have no segment focus
C)are used when demographics are not distinctive
D)are used when the company markets to a closely related attractive segment first
E)involve highly refined marketing effort directed at an overlooked,small group of customers

Question

Quizplus · Accepted Answer

Niche-segment strategies involve targeting a small, overlooked group of customers with a highly refined marketing effort, whereas mass-market strategies focus on a large market segment. Therefore, option E is the correct answer.

Niche-Segment Strategies Differ from Mass-Market Strategy in That Niche-Market Strategies