The rapid growth of database marketing technologies has lured many businesses down a side road where technology is seen as the solution instead of a tool for building a solution.Without a solid commitment to serving individual customer needs,these businesses can fall into a ________.
A)reverse marketing trap
B)technology trap
C)customization trap
D)downward spiral
E)price trap

Question

Quizplus · Accepted Answer

The correct answer is B) technology trap. This is because the statement highlights the issue of businesses viewing technology as the ultimate solution rather than a means to an end. When companies focus too much on the technological aspects without considering the importance of addressing individual customer needs, they fall into the "technology trap." This trap occurs when the emphasis on technology overshadows the primary goal of serving customers effectively.

The Rapid Growth of Database Marketing Technologies Has Lured Many