Kate owns a women's fashion apparel manufacturing firm.She has determined that the customers for her business' products can be segmented into three distinct segments differing in primary needs,demographics,lifestyle,and purchase behaviors.She now wants to develop a value proposition that delivers value to target customers in each segment.Which stage of the needs-based market segmentation process does this represent?
A)segment identification
B)segment attractiveness
C)segment profitability
D)segment positioning
E)segment marketing mix strategy

Question

Quizplus · Accepted Answer

Developing a value proposition that delivers value to target customers in each segment is a part of the segment positioning stage of the needs-based market segmentation process. Segment identification refers to identifying different segments based on their characteristics, segment attractiveness involves evaluating the potential of each segment, segment profitability involves analyzing the revenue and costs associated with each segment, and segment marketing mix strategy involves developing a marketing mix for each segment.

Kate Owns a Women's Fashion Apparel Manufacturing Firm