A business could elect to pursue a large-segment strategy when ________.
A)it wants to provide customized products
B)a market is segmented and marketing resources are limited
C)demographics are not distinctive
D)differences in customer needs are small
E)it wants to carve out a niche within a segment using a highly refined marketing effort directed at an overlooked group of customers

Question

Quizplus · Accepted Answer

Pursuing a large-segment strategy is a viable option for businesses when a market is segmented and marketing resources are limited. In this approach, businesses focus on targeting a sizable segment of the market that shares similar needs and preferences to make efficient use of their resources.

A Business Could Elect to Pursue a Large-Segment Strategy When