Which of the following is used to determine a segment's marketing profitability?
A)customer retention index
B)net profit (after taxes)
C)gross profit
D)net marketing contribution
E)gross revenue

Question

Quizplus · Accepted Answer

Net marketing contribution is the amount of profit that remains after deducting all direct expenses, including marketing expenses, from gross profit. This measure specifically focuses on the profitability of a particular segment or product line and helps in determining the effectiveness of marketing activities for that segment.

Which of the Following Is Used to Determine a Segment's