S.K Investment Group is a firm based in Chicago that provides financial services to its clients.The marketing department of the firm segments its market based on the amount invested,frequency of transactions,and type of investments purchased.The firm creates 5 meaningful categories for each of the 3 variables.Calculate the possible market segments for S.K Investment Group.
A)642
B)590
C)324
D)278
E)125

Question

Quizplus · Accepted Answer

The firm creates 5 categories for each of the 3 variables, so the total possible market segments can be calculated by multiplying the number of categories for each variable: 5 (amount invested) * 5 (frequency of transactions) * 5 (type of investments) = 125.

SK Investment Group Is a Firm Based in Chicago That