Which of the following steps in the segmentation process involves determining the demographics,lifestyles,and usage behaviors that make one segment meaningfully different from another?
A)segment strategy "acid test"
B)segment positioning
C)segment attractiveness
D)segment profitability
E)segment identification

Question

Quizplus · Accepted Answer

Segment identification involves determining the characteristics that make one segment different from another, including demographics, lifestyles, and usage behaviors.

Which of the Following Steps in the Segmentation Process Involves