A(n)________ includes all the key elements of the situation and the benefits the target customer is looking for in a given purchase.
A)acid test
B)value proposition
C)storyboard
D)Pareto chart
E)marketing mix strategy

Question

Quizplus · Accepted Answer

A value proposition is a statement that summarizes the unique benefits and key elements of a product or service that a target customer is interested in. It communicates why the product or service is better than the alternatives available in the market. A value proposition is often used in marketing and sales materials to differentiate a product or service from similar offerings.

A(n)________ Includes All the Key Elements of the Situation and the Benefits