________ are tools that marketing managers use to assess the merits of a proposed marketing communication and the strategy behind it.
A)Touch points
B)Value propositions
C)Storyboards
D)Strategy functions
E)Remote segments

Question

Quizplus · Accepted Answer

Storyboards are visual representations of a proposed marketing communication, such as an advertisement or promotional video. They allow marketing managers to assess the overall effectiveness of the communication and the strategy behind it, including factors such as message clarity, visual appeal, and alignment with brand identity. Touch points refer to the various channels or points of contact through which customers interact with a brand, while value propositions and strategy functions are broader concepts related to overall marketing strategy. Remote segments is not a term commonly used in marketing.

________ Are Tools That Marketing Managers Use to Assess the Merits