A large-segment strategy differs from a mass-market strategy in that a large-segment strategy ________.
A)addresses one set of core customer needs
B)has no segment focus
C)is used when demographics are not distinctive
D)is used when differences in customer needs are small
E)allows customers to build their own products

Question

Quizplus · Accepted Answer

A large-segment strategy targets a specific set of customers with similar needs and characteristics, while a mass-market strategy targets a broad range of customers with varying needs. Therefore, a large-segment strategy addresses one set of core customer needs.

A Large-Segment Strategy Differs from a Mass-Market Strategy in That