Business sophistication,growth orientation,innovativeness,technology,and decision making are all examples of firm demographic forces that can have a profound impact on consumer needs.

Question

Quizplus · Accepted Answer

These are examples of firm-level characteristics or strategic orientations, not demographic forces. Demographic forces refer to the statistical characteristics of populations, such as age, gender, income, etc., which can influence consumer needs and preferences.

Business Sophistication,growth Orientation,innovativeness,technology,and Decision Making Are All Examples of Firm