Number of employees,sales volume,number of locations,years in business,and financial situation are all examples of ________ forces shaping business market needs.
A)demographic
B)firm demographic
C)company culture
D)usage behavior
E)lifestyle

Question

Quizplus · Accepted Answer

Firm demographic forces relate to the characteristics of the company itself, such as the number of employees, sales volume, number of locations, years in business, and financial situation. These factors can all have an impact on the market needs and on the company's ability to meet those needs. Demographic forces (A) generally refer to population characteristics such as age, gender, income, education, and ethnicity. Company culture (C), usage behavior (D), and lifestyle (E) are all important factors but do not directly relate to the firm's characteristics.

Number of Employees,sales Volume,number of Locations,years in Business,and Financial Situation