Karen is interested in assessing a market segment's attractiveness by analyzing the market demand.Which of the following would be a variable should she assess?
A)number of companies
B)ease of entry
C)customer familiarity with her company
D)market size
E)access to channels that reach target customers

Question

Quizplus · Accepted Answer

Market size is a variable that should be assessed to understand the demand for the product or service among the target customers. It will help Karen determine if the market segment is large enough to generate sufficient revenue and profits. The other options are more related to competition and distribution, which are important but not directly related to assessing market demand.

Karen Is Interested in Assessing a Market Segment's Attractiveness by Analyzing