A(n)________ strategy presents a generic value proposition built around the core customer need and the business's generic positioning strategy.
A)mass-market
B)large-segment
C)adjacent-segment
D)multi-segment
E)niche-segment

Question

Quizplus · Accepted Answer

A mass-market strategy targets a large and broad customer base with a generic value proposition that emphasizes the business's core competency and generic positioning strategy. This strategy is typically used by businesses with established brands and products that are appealing to a wide audience. The goal of a mass-market strategy is to achieve economies of scale by reaching a large number of customers with a single, differentiated value proposition.

A(n)________ Strategy Presents a Generic Value Proposition Built Around the Core