Which of the following market segments is most likely to be considered attractive by a firm?
A)a market segment with many substitute products
B)a market segment with limited product differentiation
C)a market segment with low barriers to competitor entry
D)a market segment with high price competition
E)a market segment with cost-effective access to customers

Question

Quizplus · Accepted Answer

A market segment with cost-effective access to customers is considered attractive as it allows the firm to reach and communicate with the customers efficiently and effectively, leading to increased sales and profitability. The other segments mentioned (many substitute products, limited product differentiation, low barriers to competitor entry, and high price competition) are not attractive as they increase competition and limit the firm's ability to differentiate and charge premium prices.

Which of the Following Market Segments Is Most Likely to Be