Vermont Home Builders conducted a study of the customers in the housing sector,which revealed that there are seven kinds of buyers,each a little different and each differently profitable.Vermont Home Builders decided to focus their attention on the three most profitable segments.In this example,Vermont Home Builders uses which of the following market segmentation strategies?
A)mass-market strategy
B)niche-segment strategy
C)adjacent-segment strategy
D)multi-segment strategy
E)subsegment strategy

Question

Quizplus · Accepted Answer

Vermont Home Builders is targeting multiple segments, which is the essence of a multi-segment strategy. They have identified seven types of buyers but are focusing on the three most profitable ones, indicating that they are dividing the market into distinct segments based on buyer behavior and profitability.

Vermont Home Builders Conducted a Study of the Customers in the Housing