David has determined that there are meaningful differences in customer needs within the health supplements market segment in the U.S. ,that are not being met by the current segmentation strategy used by the businesses in the sector.What market segmentation strategy would be appropriate for David to use to capitalize on this opportunity?
A)mass-market strategy
B)market penetration strategy
C)subsegment strategy
D)large-market strategy
E)undifferentiated strategy

Question

Quizplus · Accepted Answer

Subsegment strategy would be appropriate for David since he has identified that there are meaningful differences in customer needs within the health supplements market segment. By further segmenting the overall market into smaller subsegments based on specific needs or characteristics, businesses can better tailor their products and marketing efforts to meet these specific needs. This can result in increased customer satisfaction and brand loyalty.

David Has Determined That There Are Meaningful Differences in Customer