Which of the following customer relationship marketing strategies allows customers to become their own individual market segments?
A)mass-personalization
B)core-segment strategy
C)decentralization
D)mass-customization
E)database marketing

Question

Quizplus · Accepted Answer

Mass-customization allows customers to customize their own products and services based on their individual preferences and needs, essentially creating their own market segments.

Which of the Following Customer Relationship Marketing Strategies Allows Customers