In the context of customer relationship management,every interaction with a customer or a potential customer is a(n)________.
A)value proposition
B)irrelevant cost
C)service contact
D)touch point
E)sales contact

Question

Quizplus · Accepted Answer

A touch point refers to any interaction between a customer or potential customer and a company, including phone calls, emails, social media interactions, and face-to-face meetings. Understanding and managing these touch points is critical to effective customer relationship management.

In the Context of Customer Relationship Management,every Interaction with a Customer